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A promising and interesting
branch of study, visual communication
has found favor with many a young student. Ability to create a visual demand
for any product thereby increasing its sales is the objective of visual communication.
In simple terms visual communication means converting and communicating ideas
and information in simple forms to watch or read. The visual media covers
digital communication, electronic media, computer graphics, multimedia, video,
web page design, etc.
Visual communication can be related
to drawings, art, graphic designs, illustrations, typography, etc. People
having a flair for online marketing, advertising, etc can opt for this course. Design
communication along with a combination of artistic and strategic methods is the
prime focus of a visual communication course. Advertising, graphic design, web and new media,
animation, editorial design and production, copywriting, etc are part of the
course curriculum.
Eligibility to pursue a course in visual communication
To pursue a course in visual communication the minimum eligibility is
For under graduation
Students who have completed 12th standard can opt for three year and four year under graduation programs.
For post graduation or post graduate diploma
Graduates can opt for post graduate
diploma of 1 or 2 years or a 2 year Master's degree.
Visual communication - nature of work
In day to day life every human is directly or indirectly a user of graphic design. Visual communication has a role
to play in everything we buy, read, etc. Visual communication utilizes a variety
of media and technologies to target, engross, amuse and inspire viewers. A
person who is involved in visual communication can appreciate the diverse
audiences and various mediums only if he/she has an artistic feeling, good
communication skills and shrewd business tactics.
The above mentioned skills play a vital role and are well-appreciated by advertising agencies, product designers
and design firms. Every individual working in the field of visual communication
should be adept with multimedia and the latest technologies. The person should
be able to research, evaluate, devise a design and finally should be able to realize
it.
Visual communication career prospects
People pursuing visual communications can be assured of jobs in advertising agencies, animation work,
design studios, photography, web related work, print and publishing, media, multimedia,
radio, copywriting, films, etc. You can also train specially to become design
auditors and strategic design planners.
Colleges offering visual communication courses
Chennai
- Madras Christian College,
Chennai
- Women's
Christian College, Chennai
- M.O.P. Vaishnav College
for women, Chennai
- Asan Memorial College
of arts and science, Chennai
- Loyola College, Chennai
- Government College of Arts and Crafts, Chennai
- D.G.Vaishnav College, Chennai
Noida
Asian college of film and television, Noida
Coimbatore
- Dr.G.R. Damodaran College of science, Coimbatore
- Hindusthan College of arts and science, Coimbatore
Erode
Cherraans College of arts and science, Erode
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